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Welcome to
Brioche Airlines!
Fly the plane through
the clouds to collect
as many brioches and suitcases
as possible. Avoid storms
and tornadoes!
The longer you fly
and the more items you collect,
the higher your score will be. 
Play
How to participate?
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1
Buy
a Brioche Gourmet product
with the offer on pack
from any Woolworths supermarkets
in Australia between January 1st and December 31st, 2026, inclusive.
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2
Create
your account
or log in if you've already
created an account.
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3
Enter
the unique code found on the back of the product pack sticker to redeem your hotel credit.
Deadline for entering your code is the 10th of January 2027.
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4
Redeem
your hotel credit and get up to $15 off your next hotel booking with Travel Credits powered by Expedia.
Plus, you can…
Buy a second eligible product and receive an additional $15 hotel credit for an even greater discount.
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Get up to $30 credit off
your next hotel booking!
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Looking to get away from it all? Need a change of scenery?
Now's the time to book your city break, your hotel on the beach or a bed & breakfast in the country.
Bring family or friends, all that's left to do is choose your destination and create new memories!
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Do you have any questions?
Just get in touch!
or call us at 1800 841 695
Must retain the promotional sticker attached to the pack to claim reward. 
AU residents 18+ only. Between 12.01am AEST 01/01/2026 & 11.59pm AEST 31/12/2026 buy a Brioche Gourmet product with the offer on pack to save $15 on your hotel stay (as available & while stocks last) and follow the instructions to enter/claim. Can be combined up to 2 times (maximum of 2 entries per person). Must claim reward/s here by 11.59pm 10/01/2027. Rewards forfeited if not claimed by date specified in full terms. See website for full T&Cs including privacy statement. Promoter: La Fournée Dorée - ZA Sud des Achards - CS 60014 - 6 rue de l'Océan - 85150 Les Achards - France. RCS La Roche-Sur-Yon B 817 390 941.
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